URHERBe Bold. Be Beautiful. Be HER.
URHER: a line drawing of a woman in a blush circle, rooted in flowers, with the URHER wordmark.

Welcome to the new URHER

Be Bold. Be Beautiful. Be HER.

A women's brand for every season of her. Journals and planners that meet you where you are, companions who actually write back, and a boutique for the bold, beautiful woman who is done shrinking.

Find your girl

Choose your girl

Already know who you are right now? Pick her and start.

Take the quiz

Not sure? A few honest questions and we'll suggest your girl.

The books

Out now, in print and on your phone.

Letters to My Girls cover

Letters to My Girls

Ten seasons, one journal

The original ten seasons, written as letters to the girl you are right now.

Buy on Books.by
Crowned in Confidence cover

Crowned in Confidence

A Coloring Reflection Journal

Calming line art, powerful affirmations, and honest prompts that celebrate the beauty, brilliance, and resilience of every woman. Color. Reflect. Rest. Become.

Print $19.99.

Crowned in Confidence cover

Crowned in Confidence

Melanated Edition

The same journal, with line art of women who look like her. Celebrating the beauty, brilliance, and resilience of Black women. See yourself on every page.

Print $19.99.

Meet the girls

Every woman, every season. You've probably been more than one at the same time. Take the free quiz to find out who you are right now, then meet her and the companion who has already walked your road.

The URHER boutique

New collections are on the way with the revamp.

The Girls collections

Every girl has her own collection. Her flower, her colors, her words on tees, mugs, crewnecks, and totes.

Coming soon

Everyday URHER

Pieces for the bold, beautiful woman who's done shrinking. Designed to be worn out of the house, loud or quiet.

Coming soon

Journals and gifts

Coloring journals, planners, and the kind of gift that makes her feel seen.

Coming soon

The Forever Until Series

Every season is forever, until it isn't.

From the girls to the books to my own forever home, room by room. Follow the journey, shop my finds, and meet the woman behind URHER.

Meet De'Audra

WE R HER

Brunches, ladies nights, and girls trips where we celebrate each other in real life. The first gathering is being planned now.

Get on the list below

Your library

Interactive journals, Daily Me!, and companions who remember you. One login, everything you own, no codes.

How it works

Be first when the doors open

The revamp, new collections, WE R HER gatherings and trips. Leave your email and you'll hear first.